23A

1.I go to the gym quite frequently

• Valuable - yes because I talk to lato of people and they share their opinions
• Rare - no because a lot of people go to the gym daily or regularly 
• In imitabile - yes but most people won’t do it 
• Non substitutable - you won’t know unless you go to the gym

2. I am good with computers 

• Valuable - very useful in helping in the development of the app or program
• Rare -  no, a lot of people nowadays are good with technology 
• In imitabile - yes quite easy for someone to devote time and learn how to use technology 
• Non substitutable  yes but not exactly

3. I have been to various gyms

• Valuable - very important because I have seen many set ups and environments
• Rare - not that rare since someone else can do the same
• Inimitable - if someone has the time to do so
• Non Substitutable - experience and exposure to other environments are essential

4. I go to the gym at varying hours 

• Valuable - important to see if this issue occurs at all times or just during certain hours
• Rare - a lot of people go to the gym at a certain time to so I would say it is rare
• Inimitable - very imitable and not hard for someone to do
• Non Substitutable - same as others, very good to have exposure 

5. I used to work at a gym

• Valuable - very good to have experience in how a gym runs and what goes on behind the scenes
• Rare - not a lot of people can say they’ve worked at a gym
• Inimitable - one can apply but that does not mean they will get the job 
• Non Substitutable - no it is not

6. I used to have a business mentor that taught me about business and gave me insights 

• Valuable - the most valuable asset on this list
• Rare - very rare to find someone who is willingly to share information
• Inimitable - not very likely 
• Non Substitutable - not enough books can teach you what someone else can in my opinion

7. Very motivated and always working towards something 

• Valuable - I think on order to start up and run a business you have to be motivated and work towards it day in and day out
• Rare - rare for people in our generation to work towards their goals
• Inimitable - can but not many will
• No. Substitutable - consistency is key and will get you places

8. University of Florida 

• Valuable - education is important and very valuable
• Rare - not really. A lot of people are educated 
• Inimitable - with hard work it’s attainable
• Non Substitutable - nothing can replace education 

9. I am a pilot 

• Valuable - yes because it’s an extra skill I have acquired
• Rare - not many pilots are also into business so yes
• Inimitable - very hard to pursue but not impossible
• Non Substitutable - no experience in business can teach you how to fly

10. I am also a flight instructor 

• Valuable - yes because I teach students and I am able to read body language and see what makes people react in predictable ways
• Rare - at my age yes
• Inimitable - harder than becoming a pilot 
• Non Substitutable - it has taught me more than anything else has 

I think after finding 10 good things that add value to my idea, I would have to say that having past experience working at a gym, being good with computers, having connections with business entrepreneurs that are already successful are the top things that I can capitalize on and expand