4A - Forming an Opportunity Belief

1. I love going to the gym and it’s a part of my daily routine but if I get there at the wrong time I can spend so much time just waiting for a machine or equipment to be available. If there were a way to reserve or see if a certain machine is available I believe that would have much benefit.
2. The unmet need is an app that allows you to see availability of equipment at the gym. This is a need that everyone who goes to the gym during the day and finds themselves spending meaningless time waiting for their machine to workout. What people are doing now for this unmet need is that they are just waiting around for the equipment or just skip it and go to something else. This unmet need is not something new but rather it has been around since for a long time, this problem seems to become larger around the new year because people have it as their New Years resolution. I believe that there is an 85 percent sure that there is a need for some kinda of app like this.
3. The prototypical would be a person who goes to the gym. I always see people waiting around for a machine to open up and I experience it myself on a quite frequent basis.
4. After speaking to 3 individual who workout different and at different time I came to the conclusion that this problem exists more than I thought. I interviewed a mid 20s male who works out early in the morning, a mid 20s female who works out mid evening and lastly I interviewed a early 30s woman who works out late at night. They all without hesitation agreed that waiting around for a machine to open up was something they experienced at least one or twice a week. The mid 20s male spoke on this topic with a lot of frustration since he works at 8 in the morning so he gets to the gym at 6 in the morning and his workout is completely based on the availability of the equipment at the time. Sometimes he is able to get a good workout in but there’s also days when he can’t because he has to go to work and can’t wait around. The mid 20s female is the one of the 3 that experiences it the most. She said that every single day she’s waiting on at least 1 machine. This turns what should be her one hour workout into almost two hours. Both of these interviewees agree that an app that allows you to check the availability of the equipment and possibly even reserve the machine for a workout would be tremendously beneficial for everyone at the gym. The last person I interviewed was the early 30s, she said that this problem doesn’t really exist when she works out really late at night but on occasion she will experience it. She agreed that there needs to be a system or app that allows you to see availability or equipment but she wasn’t fully convinced that everyone will use it and make it worthwhile.
5. Talking to the different interviewees its clear that they experience this problem as well. It only makes me question how many more people experience it as well. This problem isn’t just at this gym but I believe it is a problem across all gyms.
6. Overall talking to different kinds of people who workout throughout the day I came to the conclusion that some type of app can be developed to allow individuals to check availability of equipment. The unmet customer needs is 100 percent there it’s now a question of who’s willing to do something about it to meet it.