Interviewee 1 - This person is someone who does not work at all and finds it hard to believe that people have to wait for machines to open up to get a work out in. Therefore they do not find a need for this app at all
Interviewee 2 - This person is fortunate enough to have a gym in their community and therefore that gym is not busy as one compared to a local public gym. The person understands that sometimes this problem can occur they don’t find it necessary to develop an app for it.
Interviewee 3 - This person goes to a public gym but does so very early in the morning before they go to work, this allows them to get a good workout in with ease. At this time not many people are up and this person does not experience this problem too often, it only usually occurs once his workout is finishing up since around this time more and more people are starting to come in.
Interviewee 4 - Thus person like interviewee 3 goes to a public gym but they go very late at night, they go after 10 pm and find this problem to occur earlier in their workout for a bit as their workout progresses the gym becomes less occupied
Interviewees 5 - This person goes to the gym but only does cardio, this means that that the surplus of treadmills never allows them to encounter thus problem
What - This idea differs from other products because at the time of this post there is really nothing like this, it would be a completely new “market” if you will. But some people just do not have a need for it, rather it is a select few that would want it
Why - There is a difference in the insiders versus the outsiders because the insiders go to busy gyms during their peak times, the outsiders either completely avoid the gym or do not go during their peak times.
| Inside the boundary | Outside the boundary |
| Who is In - People who go to the gym in their peak times | Who is Not - Anyone who goes to the gym outside of peak times |
| What the Need Is - A time saving app | What the Need Is Not - To save time at the gym |
| Why the Need Exists -Too much people and not enough machines | Alternative Explanations - Maybe if they started going to the gym they would require it and even then they could find a small gym or avoid peak periods |
Hey Jorge!
ReplyDeleteI think you have found some good representitves of people who are outside the boundary. Though it also highlights how the opportunity occur only during peak hours. I must admit im a bit confused about the "What is the need not" answer in your table, because I understood it as the app would be a tool to save time at the gym? Despite that i think everything is very good:)
Hi Jorge,
ReplyDeleteI definitely agree with your conclusions on who would fall outside the boundary of this product. This is a great idea, but it would definitely only be used by people who go to the gym regularly. Additionally, people who go to the gym regularly, but outside of peak times, woud probably not need this, but it could still be useful. I think there might be ways to market this app to those people in the future, if one day the app had other useful features that were not limited to just measuring wait times for specific machines.