18A - Create a Customer Avatar

My Prototypical Customer

What kind of hobbies does your customer have?

• They tend to enjoy doing outdoor activities such as kayaking, hiking, and anything that demands physical activity

What kind of car do they tend to drive?

• They tend to drive entry level vehicles since they are the younger generation they have not developed the funds to afford it. The cars are black, white, and red. Most of these cars are sport and coupe.

What TV shows do they watch?

• They tend to watch more shows through streaming services such as Netflix and Hulu. Good examples of shows are: House of Cards, Narcos, Power, and Criminals Minds.

Do they have children?

• They do not have children since they are younger, not to say young people can't have kids its just that they are on a different path.

How do they act?

• They tend to be an outgoing and energetic person who is always looking out for people and puts others before their own self interest.

How do they dress?

• They definitely give off a relaxed vibe and dress very casually but on occasion they dress to impress and they know style

How well educated are they?

• They tend to be working on higher education and gaining knowledge both theoretical and practical 

Do you have anything in common with your customer?

• I would say that I do have similarities with my customer and they are the style, act, and the strive for an education. I also do not see myself on the route to have children anytime soon.

14A - Halfway Reflection

1. One of the reasons I have been able to keep up with all the assignments is because I have made it a routine to check canvas and watch the lectures. I try to keep up every wee, if you don’t you’ll loose so much information and it’ll be hard to catch up.

2. The first assignment that made me question going forward was the reading assignment given to us this week, I really debated giving up and calling it a day, but I didn’t and I pushed through. It helped that one of the books was of interest. 

3. Consistency will allow you to develop and maintain the tenacity, take this as your first step into the “business world”, and lastly just do it. 

13A - Reading Reflection No. 1

For this reflection I read The Wright Brothers by David McCullough:

The most admirable thing about the Wright brothers is that they took their childhood dream and transformed it into a reality. Their dream began when their father brought home a “helicopter”, a machine that flew to the top of their ceiling. They stopped at nothing to create one of the greatest things known to mankind

The Wright brothers had various competencies such as hard work, perseverance, determination, and passion

Luckily for me there weren’t any confusing part of the book for me, being a pilot I understand the mechanics and the physics that goes on behind the scene of flight. I also understood their trouble as thy tried various designs.

Two questions I would ask of the Wright brothers are:
1. If you could do it again, how would you do it differently
2. Did you always know you were one day going to actually achieve this goal?

5. I think that the Wright brothers are the epitome of hard work, they spent countless years working on something they had complete passion for and eventually it paid off.

12A - Figuring Out Buyer Behavior No. 1

Segment: For this project I will be using a geographic segment, this would be a good start since I could find the gyms

3 people: The individuals who I interviewed are all people who go to the gym around the same time and they all go to different gyms

Conclusion: After conducting the interviews it is clear that these individuals clearly experience this problem constantly and find themselves spending too much time at the gym. This seems to be a problem at any gym the determining factor is the time that the individuals go to the gym

Description: My interviewees and many others have just learned to accept it or adapt and change their schedules to come during different times.

11A - Napkin Idea

Who Am I? My name is Jorge Spinatto and I am a junior at the University of Florida. I have a particular set of skills, skills I have acquired over a very short career. Skills that make me a dream for people like you...I am also a commercial pilot and flight instructor with endless contacts in the aviation industry.

What am I offering you? I am offering you the offer of a lifetime, something so revolutionary it will make you think about your very existence. My app will allow you to reserve gym equipment prior to you using it, this will allow you to flow from machine to machine at the gym. It will save you countless hours year round at the gym.

Who am I offering this to? I am offering it to you, the person who thinks it’s a great idea to go to the gym at its peak period. I am offering it to you the person who thinks going to the gym with a tight schedule is a good idea, and finally I am offering it to you the person who goes to the gym and wants to get out of there as quickly as possible.

Why should you care? You should care because do you realize what you are missing out while you are at the gym waiting for machines to open up? I mean c’mon you are missing out countless hours. Like they say in Wall Street time is money, and your clock is ticking so what are you gonna do with your extra time after you use my app?

What sets us apart from others? Well last time I checked there wasn’t anything like us doing such a revolutionary thing, and quite frankly I’m not sure how I even had the brain power to come up with such glorious idea.

Evaluation:
I believe that these statements/ elements belong together. I was going for an old spice vibe when thinking about going this and I think it worked lovely. The only thing that would be of a concern would be getting on board a decent coder or learning how to code myself. Also going to gyms and seeing which gym is interested in signing a contract or some sort of agreement with us.