23A

1.I go to the gym quite frequently

• Valuable - yes because I talk to lato of people and they share their opinions
• Rare - no because a lot of people go to the gym daily or regularly 
• In imitabile - yes but most people won’t do it 
• Non substitutable - you won’t know unless you go to the gym

2. I am good with computers 

• Valuable - very useful in helping in the development of the app or program
• Rare -  no, a lot of people nowadays are good with technology 
• In imitabile - yes quite easy for someone to devote time and learn how to use technology 
• Non substitutable  yes but not exactly

3. I have been to various gyms

• Valuable - very important because I have seen many set ups and environments
• Rare - not that rare since someone else can do the same
• Inimitable - if someone has the time to do so
• Non Substitutable - experience and exposure to other environments are essential

4. I go to the gym at varying hours 

• Valuable - important to see if this issue occurs at all times or just during certain hours
• Rare - a lot of people go to the gym at a certain time to so I would say it is rare
• Inimitable - very imitable and not hard for someone to do
• Non Substitutable - same as others, very good to have exposure 

5. I used to work at a gym

• Valuable - very good to have experience in how a gym runs and what goes on behind the scenes
• Rare - not a lot of people can say they’ve worked at a gym
• Inimitable - one can apply but that does not mean they will get the job 
• Non Substitutable - no it is not

6. I used to have a business mentor that taught me about business and gave me insights 

• Valuable - the most valuable asset on this list
• Rare - very rare to find someone who is willingly to share information
• Inimitable - not very likely 
• Non Substitutable - not enough books can teach you what someone else can in my opinion

7. Very motivated and always working towards something 

• Valuable - I think on order to start up and run a business you have to be motivated and work towards it day in and day out
• Rare - rare for people in our generation to work towards their goals
• Inimitable - can but not many will
• No. Substitutable - consistency is key and will get you places

8. University of Florida 

• Valuable - education is important and very valuable
• Rare - not really. A lot of people are educated 
• Inimitable - with hard work it’s attainable
• Non Substitutable - nothing can replace education 

9. I am a pilot 

• Valuable - yes because it’s an extra skill I have acquired
• Rare - not many pilots are also into business so yes
• Inimitable - very hard to pursue but not impossible
• Non Substitutable - no experience in business can teach you how to fly

10. I am also a flight instructor 

• Valuable - yes because I teach students and I am able to read body language and see what makes people react in predictable ways
• Rare - at my age yes
• Inimitable - harder than becoming a pilot 
• Non Substitutable - it has taught me more than anything else has 

I think after finding 10 good things that add value to my idea, I would have to say that having past experience working at a gym, being good with computers, having connections with business entrepreneurs that are already successful are the top things that I can capitalize on and expand 

20A

The first person I came in contact with is a friend of mine who works with computers and has developed apps before. I think this person is a great domain expert, they have a business in which they help people with technical computer and software issues and help develop software. I met this person through work, this person can help me find someone or just help me develop the app for my product. 

The second person I came in contact with is a friend of a friend, she owns a marketing company that works on helping businesses start up and getting their name out there. I met this as I was asking people if they knew anyone who had a business or business experience. They can help me by contacting gyms both local and national to promote this software once it has been developed and maybe secure some licensing deals. This person is a market expert. 

Lastly one of my customers is a supplier expert, they have years of experience in the concrete industry and this will come in handy because they have developed logistics that will allow me to use in order to find the algorithms that will need to be in the app for it to work. This person would be the supplier.

I think that this is my dream team and if executed will actually result in the start of this app and the business, if we can find a gym that is interested and willing to hear us out and try out the software once it is developed it will be a functional tool people use to work out. 

19A

On my first napkin idea I talked about an app that would allow you to reserve gym equipment as if you were waiting in line, the feedback I received was mixed. The individuals I interviewed saw the benefit but did not see it could be implemented so it would not be a hassle. Following up on this feedback I would like to refine and further explain how exactly this will take place. A person will get to the gym and can then select the machines they want to use and see if there is a wait, once you reserve it, you can use it for as long as you want but you have to be at the equipment within a certain time period. This service would be of a licensing than a product that we could sell to a gym and they could implement it. This will allow for people to save time and have people in and out quicker allowing for more traffic overall. This will be for anyone who goes to the gym and finds that they are spending too long just waiting around for machines to open up.

I believe that this product could potentially be great solution to a problem that no one is doing anything to fix. I would just have to find a way to create a server and an app to start working on the platform

18A - Create a Customer Avatar

My Prototypical Customer

What kind of hobbies does your customer have?

• They tend to enjoy doing outdoor activities such as kayaking, hiking, and anything that demands physical activity

What kind of car do they tend to drive?

• They tend to drive entry level vehicles since they are the younger generation they have not developed the funds to afford it. The cars are black, white, and red. Most of these cars are sport and coupe.

What TV shows do they watch?

• They tend to watch more shows through streaming services such as Netflix and Hulu. Good examples of shows are: House of Cards, Narcos, Power, and Criminals Minds.

Do they have children?

• They do not have children since they are younger, not to say young people can't have kids its just that they are on a different path.

How do they act?

• They tend to be an outgoing and energetic person who is always looking out for people and puts others before their own self interest.

How do they dress?

• They definitely give off a relaxed vibe and dress very casually but on occasion they dress to impress and they know style

How well educated are they?

• They tend to be working on higher education and gaining knowledge both theoretical and practical 

Do you have anything in common with your customer?

• I would say that I do have similarities with my customer and they are the style, act, and the strive for an education. I also do not see myself on the route to have children anytime soon.

14A - Halfway Reflection

1. One of the reasons I have been able to keep up with all the assignments is because I have made it a routine to check canvas and watch the lectures. I try to keep up every wee, if you don’t you’ll loose so much information and it’ll be hard to catch up.

2. The first assignment that made me question going forward was the reading assignment given to us this week, I really debated giving up and calling it a day, but I didn’t and I pushed through. It helped that one of the books was of interest. 

3. Consistency will allow you to develop and maintain the tenacity, take this as your first step into the “business world”, and lastly just do it. 

13A - Reading Reflection No. 1

For this reflection I read The Wright Brothers by David McCullough:

The most admirable thing about the Wright brothers is that they took their childhood dream and transformed it into a reality. Their dream began when their father brought home a “helicopter”, a machine that flew to the top of their ceiling. They stopped at nothing to create one of the greatest things known to mankind

The Wright brothers had various competencies such as hard work, perseverance, determination, and passion

Luckily for me there weren’t any confusing part of the book for me, being a pilot I understand the mechanics and the physics that goes on behind the scene of flight. I also understood their trouble as thy tried various designs.

Two questions I would ask of the Wright brothers are:
1. If you could do it again, how would you do it differently
2. Did you always know you were one day going to actually achieve this goal?

5. I think that the Wright brothers are the epitome of hard work, they spent countless years working on something they had complete passion for and eventually it paid off.

12A - Figuring Out Buyer Behavior No. 1

Segment: For this project I will be using a geographic segment, this would be a good start since I could find the gyms

3 people: The individuals who I interviewed are all people who go to the gym around the same time and they all go to different gyms

Conclusion: After conducting the interviews it is clear that these individuals clearly experience this problem constantly and find themselves spending too much time at the gym. This seems to be a problem at any gym the determining factor is the time that the individuals go to the gym

Description: My interviewees and many others have just learned to accept it or adapt and change their schedules to come during different times.