23A

1.I go to the gym quite frequently

• Valuable - yes because I talk to lato of people and they share their opinions
• Rare - no because a lot of people go to the gym daily or regularly 
• In imitabile - yes but most people won’t do it 
• Non substitutable - you won’t know unless you go to the gym

2. I am good with computers 

• Valuable - very useful in helping in the development of the app or program
• Rare -  no, a lot of people nowadays are good with technology 
• In imitabile - yes quite easy for someone to devote time and learn how to use technology 
• Non substitutable  yes but not exactly

3. I have been to various gyms

• Valuable - very important because I have seen many set ups and environments
• Rare - not that rare since someone else can do the same
• Inimitable - if someone has the time to do so
• Non Substitutable - experience and exposure to other environments are essential

4. I go to the gym at varying hours 

• Valuable - important to see if this issue occurs at all times or just during certain hours
• Rare - a lot of people go to the gym at a certain time to so I would say it is rare
• Inimitable - very imitable and not hard for someone to do
• Non Substitutable - same as others, very good to have exposure 

5. I used to work at a gym

• Valuable - very good to have experience in how a gym runs and what goes on behind the scenes
• Rare - not a lot of people can say they’ve worked at a gym
• Inimitable - one can apply but that does not mean they will get the job 
• Non Substitutable - no it is not

6. I used to have a business mentor that taught me about business and gave me insights 

• Valuable - the most valuable asset on this list
• Rare - very rare to find someone who is willingly to share information
• Inimitable - not very likely 
• Non Substitutable - not enough books can teach you what someone else can in my opinion

7. Very motivated and always working towards something 

• Valuable - I think on order to start up and run a business you have to be motivated and work towards it day in and day out
• Rare - rare for people in our generation to work towards their goals
• Inimitable - can but not many will
• No. Substitutable - consistency is key and will get you places

8. University of Florida 

• Valuable - education is important and very valuable
• Rare - not really. A lot of people are educated 
• Inimitable - with hard work it’s attainable
• Non Substitutable - nothing can replace education 

9. I am a pilot 

• Valuable - yes because it’s an extra skill I have acquired
• Rare - not many pilots are also into business so yes
• Inimitable - very hard to pursue but not impossible
• Non Substitutable - no experience in business can teach you how to fly

10. I am also a flight instructor 

• Valuable - yes because I teach students and I am able to read body language and see what makes people react in predictable ways
• Rare - at my age yes
• Inimitable - harder than becoming a pilot 
• Non Substitutable - it has taught me more than anything else has 

I think after finding 10 good things that add value to my idea, I would have to say that having past experience working at a gym, being good with computers, having connections with business entrepreneurs that are already successful are the top things that I can capitalize on and expand 

20A

The first person I came in contact with is a friend of mine who works with computers and has developed apps before. I think this person is a great domain expert, they have a business in which they help people with technical computer and software issues and help develop software. I met this person through work, this person can help me find someone or just help me develop the app for my product. 

The second person I came in contact with is a friend of a friend, she owns a marketing company that works on helping businesses start up and getting their name out there. I met this as I was asking people if they knew anyone who had a business or business experience. They can help me by contacting gyms both local and national to promote this software once it has been developed and maybe secure some licensing deals. This person is a market expert. 

Lastly one of my customers is a supplier expert, they have years of experience in the concrete industry and this will come in handy because they have developed logistics that will allow me to use in order to find the algorithms that will need to be in the app for it to work. This person would be the supplier.

I think that this is my dream team and if executed will actually result in the start of this app and the business, if we can find a gym that is interested and willing to hear us out and try out the software once it is developed it will be a functional tool people use to work out. 

19A

On my first napkin idea I talked about an app that would allow you to reserve gym equipment as if you were waiting in line, the feedback I received was mixed. The individuals I interviewed saw the benefit but did not see it could be implemented so it would not be a hassle. Following up on this feedback I would like to refine and further explain how exactly this will take place. A person will get to the gym and can then select the machines they want to use and see if there is a wait, once you reserve it, you can use it for as long as you want but you have to be at the equipment within a certain time period. This service would be of a licensing than a product that we could sell to a gym and they could implement it. This will allow for people to save time and have people in and out quicker allowing for more traffic overall. This will be for anyone who goes to the gym and finds that they are spending too long just waiting around for machines to open up.

I believe that this product could potentially be great solution to a problem that no one is doing anything to fix. I would just have to find a way to create a server and an app to start working on the platform

18A - Create a Customer Avatar

My Prototypical Customer

What kind of hobbies does your customer have?

• They tend to enjoy doing outdoor activities such as kayaking, hiking, and anything that demands physical activity

What kind of car do they tend to drive?

• They tend to drive entry level vehicles since they are the younger generation they have not developed the funds to afford it. The cars are black, white, and red. Most of these cars are sport and coupe.

What TV shows do they watch?

• They tend to watch more shows through streaming services such as Netflix and Hulu. Good examples of shows are: House of Cards, Narcos, Power, and Criminals Minds.

Do they have children?

• They do not have children since they are younger, not to say young people can't have kids its just that they are on a different path.

How do they act?

• They tend to be an outgoing and energetic person who is always looking out for people and puts others before their own self interest.

How do they dress?

• They definitely give off a relaxed vibe and dress very casually but on occasion they dress to impress and they know style

How well educated are they?

• They tend to be working on higher education and gaining knowledge both theoretical and practical 

Do you have anything in common with your customer?

• I would say that I do have similarities with my customer and they are the style, act, and the strive for an education. I also do not see myself on the route to have children anytime soon.

14A - Halfway Reflection

1. One of the reasons I have been able to keep up with all the assignments is because I have made it a routine to check canvas and watch the lectures. I try to keep up every wee, if you don’t you’ll loose so much information and it’ll be hard to catch up.

2. The first assignment that made me question going forward was the reading assignment given to us this week, I really debated giving up and calling it a day, but I didn’t and I pushed through. It helped that one of the books was of interest. 

3. Consistency will allow you to develop and maintain the tenacity, take this as your first step into the “business world”, and lastly just do it. 

13A - Reading Reflection No. 1

For this reflection I read The Wright Brothers by David McCullough:

The most admirable thing about the Wright brothers is that they took their childhood dream and transformed it into a reality. Their dream began when their father brought home a “helicopter”, a machine that flew to the top of their ceiling. They stopped at nothing to create one of the greatest things known to mankind

The Wright brothers had various competencies such as hard work, perseverance, determination, and passion

Luckily for me there weren’t any confusing part of the book for me, being a pilot I understand the mechanics and the physics that goes on behind the scene of flight. I also understood their trouble as thy tried various designs.

Two questions I would ask of the Wright brothers are:
1. If you could do it again, how would you do it differently
2. Did you always know you were one day going to actually achieve this goal?

5. I think that the Wright brothers are the epitome of hard work, they spent countless years working on something they had complete passion for and eventually it paid off.

12A - Figuring Out Buyer Behavior No. 1

Segment: For this project I will be using a geographic segment, this would be a good start since I could find the gyms

3 people: The individuals who I interviewed are all people who go to the gym around the same time and they all go to different gyms

Conclusion: After conducting the interviews it is clear that these individuals clearly experience this problem constantly and find themselves spending too much time at the gym. This seems to be a problem at any gym the determining factor is the time that the individuals go to the gym

Description: My interviewees and many others have just learned to accept it or adapt and change their schedules to come during different times.

11A - Napkin Idea

Who Am I? My name is Jorge Spinatto and I am a junior at the University of Florida. I have a particular set of skills, skills I have acquired over a very short career. Skills that make me a dream for people like you...I am also a commercial pilot and flight instructor with endless contacts in the aviation industry.

What am I offering you? I am offering you the offer of a lifetime, something so revolutionary it will make you think about your very existence. My app will allow you to reserve gym equipment prior to you using it, this will allow you to flow from machine to machine at the gym. It will save you countless hours year round at the gym.

Who am I offering this to? I am offering it to you, the person who thinks it’s a great idea to go to the gym at its peak period. I am offering it to you the person who thinks going to the gym with a tight schedule is a good idea, and finally I am offering it to you the person who goes to the gym and wants to get out of there as quickly as possible.

Why should you care? You should care because do you realize what you are missing out while you are at the gym waiting for machines to open up? I mean c’mon you are missing out countless hours. Like they say in Wall Street time is money, and your clock is ticking so what are you gonna do with your extra time after you use my app?

What sets us apart from others? Well last time I checked there wasn’t anything like us doing such a revolutionary thing, and quite frankly I’m not sure how I even had the brain power to come up with such glorious idea.

Evaluation:
I believe that these statements/ elements belong together. I was going for an old spice vibe when thinking about going this and I think it worked lovely. The only thing that would be of a concern would be getting on board a decent coder or learning how to code myself. Also going to gyms and seeing which gym is interested in signing a contract or some sort of agreement with us.

9A- Testing the Hypothesis Part 2

Who - Individuals who fall out of my prototypical customer are people who do not go to the gym and also individuals who have gyms in their communities. I would also like to add individuals who go to the gym either really early or really late, they tend to experience quite a drop in busyness and don’t come across this problem

Interviewee 1 - This person is someone who does not work at all and finds it hard to believe that people have to wait for machines to open up to get a work out in. Therefore they do not find a need for this app at all

Interviewee 2 - This person is fortunate enough to have a gym in their community and therefore that gym is not busy as one compared to a local public gym. The person understands that sometimes this problem can occur they don’t find it necessary to develop an app for it.

Interviewee 3 - This person goes to a public gym but does so very early in the morning before they go to work, this allows them to get a good workout in with ease. At this time not many people are up and this person does not experience this problem too often, it only usually occurs once his workout is finishing up since around this time more and more people are starting to come in.

Interviewee 4 - Thus person like interviewee 3 goes to a public gym but they go very late at night, they go after 10 pm and find this problem to occur earlier in their workout for a bit as their workout progresses the gym becomes less occupied

Interviewees 5 - This person goes to the gym but only does cardio, this means that that the surplus of treadmills never allows them to encounter thus problem

What - This idea differs from other products because at the time of this post there is really nothing like this, it would be a completely new “market” if you will. But some people just do not have a need for it, rather it is a select few that would want it

Why - There is a difference in the insiders versus the outsiders because the insiders go to busy gyms during their peak times, the outsiders either completely avoid the gym or do not go during their peak times.

Inside the boundary	Outside the boundary
Who is In - People who go to the gym in their peak times	Who is Not - Anyone who goes to the gym outside of peak times
What the Need Is - A time saving app	What the Need Is Not - To save time at the gym
Why the Need Exists -Too much people and not enough machines	Alternative Explanations - Maybe if they started going to the gym they would require it and even then they could find a small gym or avoid peak periods

7A -Testing the Hypothesis, Part 1

Gym Time App

Opportunity: I find myself going to the gym and having to wait consistently for a machine to open up and do my workout. I go at various times during the day and I seem to encounter this problem nonetheless.

• Who: People who go the gym and don't want to expedite their time there
• What: The machines seem to always seem to be occupied
• Why: Wrong timing and too many people at the same time

Testing the Who: I believe that I am not the only one experiencing this problem, as when I am on a machine I frequently have people come up to me asking me how many more sets I have left so they can use it next. 

Testing the What: This problem seems to occur because there is not enough machines for the amount of people that want to go to the gym. 

Testing the Why: I do believe that this problem can be understood by most people whether you go to the gym or not waiting around for something is not something anyone wants to do, even less when you want to work and then head home

Interview 1: I interviewed one of the front desk employees from the gym I go to. She said that she used to work at a smaller no name gym and they didn't experience that problem. She believes that this problem occurs because its too many people and not enough equipment.

Interview 2: I interviewed a friend who goes to the gym for cardio purposes, he said that he doesn't really experience this problem when he goes in because there are like 50 treadmills and cardio equipment. He also added that not a lot of people like going to the gym for cardio.

Interview 3 and 4: I interview a couple who work out together. They shared their understanding and felt like the app was a good idea but it should be something a little different. They have a black card which means they are premium members at the gym so they would like it to be exclusive to premium gym members so they can get in and out quicker. They did also add that it depends on what they are working out and what time of day.

Interview 5: Lastly I interview a friend who doesn't go to the gym too often and when he does go it's usually later in the night. He informed me that around 11 pm there is hardly anyone at the gym and the equipment is basically all his for the taking. So he didn't really seem to interested and understand why he would have to reserve the machine if its wide open for use.

Given your interviews, what do you know about the opportunity that you didn't know before?
I knew that the problem occurred during certain times of the day but I guess I never really thought about how the type of workouts you are doing also play a part in how long you wait. Not all machines are being used at all time as some are more popular than other. I got some positive feedback but I really like the idea that the couple gave me, making it an incentive for the premium members that way they are even more satisfied.

8A – Solving The Problem

There are various solutions to this gym epidemic but the solution I have come across to be the best is an app that allows you to reserve certain machines at certain time. This will be done through some sort of logistics and algorithm that allows members of a gym to reserve that machine with a short window to get to the machine in order to use it. This will facilitate and expedite the time someone spends at the gym and having people see what machines are available will keep the gym busy throughout the entire day rather than just a certain time frame in the late afternoon/ evening. Time is money and people value their time and don't want to wait half an hour for a machine to open up. The app would be sold to a gym and then licensed like they do for keeping track of employee hours worked and systems like retail stores use for their cash registers.

6A – Identifying Opportunities in Economic & Regulatory Trends

Climate Change Is Causing More Natural Disasters

• I found this trend after searching "current economic trends" and reading a few articles. I came across this website: https://www.thebalance.com/top-usa-future-economic-trends-3305666
• I believe there is more than an opportunity with this trend, if climate change continues to rise at this rate this will only increase the costs incurred by governments and businesses. So in taking a utilitarian approach to this ever growing trend businesses could decrease their incurred cost and potentially make a profit out of it. Having more start ups like 4Ocean or branches of companies dedicated to fight climate change.  
• In my opinion the prototypical customer is everyone, I don't think there is a set market base to be looking for. 
• I know for a fact that this is not an easy opportunity and will take a lot of efforts to exploit 
• I don't think this opportunity is a secret and I am not the only one can see it

Around 40 Countries Will See Their Work Forces Shrink

• I found this article after heavy research and reading more articles: https://www.pwc.com/gx/en/issues/economy/global-economy-watch/predictions-2019.html
• Globally there will be a decrease in the work force creating a negative opportunity for companies and the economy. Since people are living older they will have to be given pensions for longer periods of time and the productivity of workers will have to increase in order to keep output flat.
• In my eyes the prototypical customer is young inexperienced individual to step up to the plate.
• I think this opportunity could go either way
• I am also not the only person to see this, talks of decreasing work force number have been around for quite some time now

10 Key Issues That Will Shape the Business Environment in 2019

• I found this article at : https://www.pwc.pl/en/articles/2019/10-changes-in-the-law-that-will-affect-business-in-2019.html
• As the internet and its users expand and become more connected, I think there is an opportunity for cyber security and I think this is the prime year. 
• The prototypical customer is anyone who has access to internet connection
• I am not the only one to see this but I know a lot of people aren't thinking about how their data is secured as long as it is
• Cyber security will be a hard and continuous process

Tyson Recalls Almost 12 Million Pound of Frozen Chicken Strips

• This article was found at: https://www.consumerreports.org/food-recalls/tyson-recalls-frozen-chicken-strips/
• I believe that 12 million pounds is a huge number for an company, let alone a company who provides food for customers. Other chicken companies can exploit this and take advantage of it
• The prototypical customer is people who eat tyson chicken 
• I am again not the only one to see this as this is huge news and can't be kept a secret
• This will be easy to exploit for other companies

5A- Identifying Local Opportunities

83 dogs rescued from a flooded shelter arrive in Sebastian

• https://www.tcpalm.com/story/news/local/indian-river-county/2019/09/12/83-dogs-rescued-flooded-bahamas-shelter-arrive-united-states/2285775001/
• After hurricane Dorian destroyed parts of the Bahamas it was time to rescue as many animals as possible. Many of the dogs perished but they this shelter was able to rescue 83 of them and bring them to Florida
• The problem is that they need more resources in order to be able to rescue more animals and bring them back to save their lives. 
• The shelter seems to be having this problem

Hurricane Dorian damaged some boat ramps, docks, and piers across the Treasure Coast

• https://www.tcpalm.com/story/news/local/st-lucie-county/2019/09/12/storm-missed-florida-but-damage-done-boat-ramps-stuart-fort-pierce/2298418001/
• Even though hurricane Dorian did not make landfall in Florida it still had an effect on the boat ramps in our area. Some ramps are shut down until further notice, which could mean months until they are fixed.
• The problem is people now have to go to another dock, pier, or ramp in order to take their boat out
• The ones affected are boat owners who now have to find another way to get their boats in the water

Greasy pizza boxes, plastic bags hurting Treasure Coast recycling efforts, officials say

• https://www.tcpalm.com/story/news/local/shaping-our-future/2019/09/11/putting-wrong-materials-recycling-carts-can-costly/1724525001/
• Treasure Coast is experiencing some problems with people trying to recycle the wrong things and are placing un-recyclable things into the bins. This creates a problem for the waste management companies
• The problem is that instead of helping the environment we are hurting it even more. 
• Everyone will eventually be affected by not recycling correctly like we should be doing

After fentanyl-related deaths, Fellsmere PD chief leads discussion on opioid epidemic

• https://www.tcpalm.com/story/news/local/indian-river-county/2019/09/11/after-indian-river-county-had-13-fentanyl-related-deaths-2018-fellsmere-pd-chief-leads-discussion-op/2277314001/
• There is an opioid epidemic and police are trying to get to the source of the problem and stop having people they know die from it 
• The problem is that people are dying
• Anyone could potentially be affected as it is very widespread

Dirty Dining: Port St. Lucie, Sebastian restaurants temporarily closed

• https://www.wptv.com/news/region-st-lucie-county/port-st-lucie/dirty-dining-port-st-lucie-sebastian-restaurants-temporarily-closed
• In the last month 2 restaurants have been temporarily closed down because of unsanitary conditions found inside of the kitchens
• The problem is that restaurants are not keeping their spaces clean for the customers 
• The ones affected are the customers who are going to these restaurants to get a meal 

4A - Forming an Opportunity Belief

1. I love going to the gym and it’s a part of my daily routine but if I get there at the wrong time I can spend so much time just waiting for a machine or equipment to be available. If there were a way to reserve or see if a certain machine is available I believe that would have much benefit.
2. The unmet need is an app that allows you to see availability of equipment at the gym. This is a need that everyone who goes to the gym during the day and finds themselves spending meaningless time waiting for their machine to workout. What people are doing now for this unmet need is that they are just waiting around for the equipment or just skip it and go to something else. This unmet need is not something new but rather it has been around since for a long time, this problem seems to become larger around the new year because people have it as their New Years resolution. I believe that there is an 85 percent sure that there is a need for some kinda of app like this.
3. The prototypical would be a person who goes to the gym. I always see people waiting around for a machine to open up and I experience it myself on a quite frequent basis.
4. After speaking to 3 individual who workout different and at different time I came to the conclusion that this problem exists more than I thought. I interviewed a mid 20s male who works out early in the morning, a mid 20s female who works out mid evening and lastly I interviewed a early 30s woman who works out late at night. They all without hesitation agreed that waiting around for a machine to open up was something they experienced at least one or twice a week. The mid 20s male spoke on this topic with a lot of frustration since he works at 8 in the morning so he gets to the gym at 6 in the morning and his workout is completely based on the availability of the equipment at the time. Sometimes he is able to get a good workout in but there’s also days when he can’t because he has to go to work and can’t wait around. The mid 20s female is the one of the 3 that experiences it the most. She said that every single day she’s waiting on at least 1 machine. This turns what should be her one hour workout into almost two hours. Both of these interviewees agree that an app that allows you to check the availability of the equipment and possibly even reserve the machine for a workout would be tremendously beneficial for everyone at the gym. The last person I interviewed was the early 30s, she said that this problem doesn’t really exist when she works out really late at night but on occasion she will experience it. She agreed that there needs to be a system or app that allows you to see availability or equipment but she wasn’t fully convinced that everyone will use it and make it worthwhile.
5. Talking to the different interviewees its clear that they experience this problem as well. It only makes me question how many more people experience it as well. This problem isn’t just at this gym but I believe it is a problem across all gyms.
6. Overall talking to different kinds of people who workout throughout the day I came to the conclusion that some type of app can be developed to allow individuals to check availability of equipment. The unmet customer needs is 100 percent there it’s now a question of who’s willing to do something about it to meet it.

3A - Entrepreneurship Story

My first exposure to the concept of entrepreneurship was when I was in the 6th grade. I went to the Sam's Club with my parents and I remember seeing a big box of chocolate that was on sale for about 30 dollars. I quickly examined the box and read that inside the box came 52 full size chocolate bars. I thought to myself that at any regular store each chocolate would sell for a dollar each or possibly even more, then and only then I knew I could make a profit if I could sell the chocolate. The next day I went to school with the box of chocolate and started asking people if they wanted to buy a chocolate bar for a dollar, and as expected they did. Before the end of the day I had sold the entire box of chocolate and I just stared at the 52 dollars with disbelief that there was this much demand for chocolate. Fast forward to about a month later I was the 'go to guy' for people who wanted to buy snacks in school. I had it all: chocolate, chips, gum, fruit snacks, etc. Unfortunately I did not grow my "company" any bigger than that because a kid went to the school administration and told them I was selling things to other kids. I was called in and told it was illegal to sell anything inside of school, my snacks were confiscated but luckily I was given a warning. I stopped selling snacks for about a month but the entrepreneur in me couldn't stay away, I came back on a smaller scale until I realized it wasn't worth my time nor the risk. 

I enrolled in ENT3003 because I wanted more exposure to how the world of business operates and how entrepreneurs think and make decisions. I know that luck has a part in being a successful entrepreneur but I believe if you are prepared and ready to take an opportunity and risk you can benefit and make the most of it. 

2A - Bug List

It bugs me that...

1. I never find enough time to make myself breakfast in the morning before going to work or school

why: not setting alarms with sufficient time to get ready and make breakfast

2. Some of my students show up to a flight unprepared and not ready to fly

why: They aren't putting in the effort to make progress

3. People take their kids out in public and can't control them from throwing tantrums

why: they have no authority over their children, hence they do whatever they want

4. I have over 1000 songs in my library but every time I hit shuffle it always seems that the same 5 songs play

why: Apple Music isn't the best streaming service and doesn't have great algorithms to learn your music taste

5. People in the state of Florida are not competent drivers

why: the drivers license test is a complete joke and people not qualified manage to get their license

6. Everyone decides to hit the gym around 6-10 pm and it's always full

why: people get out of work and it is the cheapest gym in town

7. Carrying my groceries upstairs

why: I live on the second floor of my apartment complex

8. Buying something online and not getting what you expected

why: sizing for different brands and different countries are different

9. Dog owners think their dog is the cutest thing to ever exist

why: they form an emotional attachment with their pets and see them through a filtered lens

10. When you can't skip an add on YouTube

why: YouTube creators need to monetize their videos in order to make money

11. I had classes that were across campus with 5 minutes to get there

why: didn't thoroughly think how practicable that schedule was

12. My car will start making weird noises

why: it is in need of maintenance and something underlying is occurring

13. My iPhone thinking I'm another person when I try to unlock it with my sunglasses on

why: facial recognition is not perfect and needs to scan my entire face

14. I don't get very well service inside a building

why: cellular service has a hard time traveling through walls since the signal works of line of sight

15. It's always a mission to decide where to eat with someone else/ group of people

why: people have different taste and desires at different times, so it's only reasonable that it will happen

16. I can't drive home when I didn't drive somewhere and having to rely on someone else

why: getting picked up rather than driving to meet up with people

17. When I need to get somewhere in a hurry I manage to get all the red lights

why: usually I'm in a hurry in the morning when traffic is heavy and lights are changing quicker than usual

18. People blasting videos out in public

why: some individuals are inconsiderate of their surroundings and don't pay attention

19. Trailers to movies are always better than the actual movie

why: they want as many people to come watch the movie so they have to advertise the best parts of the movie

20. People who know the risk of smoking and still do it

why: because they became addicted to the tobacco in the cigarettes

Reflection:
Watching the YouTube video attached to the Bug List assignment I originally thought it was going to be breeze but as I started I found myself thinking more and more of what really bothered me. As an individual who doesn't really pay too much attention to what is going on around me I spent a lot of time going through my daily routine to try and remember what were the little things throughout my day that bothers me. It definitely took significantly longer than I originally expected. The most challenging part of the assignment was figuring out what bugged me, the why came a lot easier when I knew what I was dealing with.

Test

Testing